Logo for running coach & blogger Petra Månström.
Petra Månström has Sweden’s most popular blog and podcast about running and the joy of training. She has also written books about running. We created a personal logo with a running Petra as a silhouette. The round icon visually plays with the fact that the word moon is included in her last name. The soft organic shapes of the font feel playful, friendly and inviting, just like Petra herself does.