Store design with decals at StikkiNikki.
StikkiNikki – by far Stockholm’s most beloved ice cream bar – has grown from a small kiosk to six stores in just a few years. Founder Nicole Emson had focused completely on making all the daily fresh gelato with over 650 creative flavors, so little time had been spent on branding before we got started. We personalized the gelato guru as a childish happy cow logo, which any kid now recognizes in the shop windows. We illustrated the walls of the stores with matching naive wall stickers, as an easy way to inform queuing customers about StikkiNikki’s organic ideology. Customers can also amuse themselves by taking pictures as the cow in the street signs. We have also made StikkiNikki’s website and taken the photos on it.